Seven great ways to pimp your blog from Karl Schneider


This week I went to Pimp my Blog: an event held at City University about ways to use social media, widgets and apps to get your blog noticed (much more effective than a t-shirt, that’s for sure)…

The panel – including FT journalist Martin Stabe, editor Patrick Smith and Tim Glanfield (editor of Beehive City) – all agreed that the trick was publishing good content on a regular basis whilst having the mindset that it is a public and professional site not a ‘blog’ about your cat or other such trivialities.

Karl Schneider – another panellist and the Editorial Development Director of RBI – came up with a nice little list of widgets and apps that are free to use and which make the experience of visiting your blog a bit more exciting. So, in no particular order, here are seven greatways to soup-up your blog:

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Debate: blogging – is it actually worthwhile?

Paul Bradshaw, who runs the Online Journalism Blog, has suggested that not writing a regular blog could have an adverse affect on your chances of securing a job in the media. With that in mind, The Student and The Chancer go head-to-head about whether blogging is as worthwhile as everybody makes out.

The Student

FOR: The Student

When it comes to keeping a regularly-updated blog, it’s more a case of ‘why wouldn’t you?’.

Let’s start with the financial implications (or indeed the lack of). Blogging is free through popular Content Manager Systems (CMS) WordPress and Blogger, which allow web users to produce a blog without having to shell out. It’s possible to buy hosting and custom-made themes to expand but this is by no means essential – the content is the key.

Next up is the misconception that having a blog is a time-consuming process. In fact, the beauty of blogging is that it’s a wholly flexible medium, which you can dip into whenever you want. You can do a post every day if you have time but equally there’s no problem with leaving it a week or two between posts if you’re busy with work or studies. And a post doesn’t have to take hours to write either – it can be a ten minute ‘this is what I discovered/found interesting today’ or even a video clip that made you laugh.

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